{"product_id":"module-8-creative-brief-vol-1","title":"Module 8 — Creative Brief Vol 1","description":"\u003cp\u003eA 32-page creative brief built on one strict 8 × 6 grid: the brief on one page to send, and a briefing deck to present.\u003c\/p\u003e\u003cp\u003eOne clear question for the creative team — from the problem and the insight to one proposition, deliverables, budget and sign-off.\u003c\/p\u003e\u003ch3\u003eWhy you will love it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe brief on one page\u003c\/strong\u003e — eight fields on page 3 that you can send on their own. The rest of the deck is for the briefing session.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA structure that agencies trust\u003c\/strong\u003e — Why, Who, What, How and Sign-off: commercial, behavioural and attitudinal objectives, today and after, the insight, one single-minded proposition and reasons to believe with sources.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSign-off built in\u003c\/strong\u003e — evaluation criteria agreed before any work is shown, review rounds with who approves, a ten-point brief checklist and an acceptance page for both sides.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade to be filled in\u003c\/strong\u003e — tables for measures, competitors and deliverables, a timeline with review milestones, mandatories and a budget with its total. All native shapes and text.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCalm and readable\u003c\/strong\u003e — pages built for words, with images only where a brief needs them: the cover, the audience and four references.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRadically simple type\u003c\/strong\u003e — Inter Medium only, Display 160, Heading 64 and Body 24 px, with one chartreuse accent for the task and the proposition.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks where you work\u003c\/strong\u003e — PowerPoint, Google Slides, Canva, Keynote, InDesign, Illustrator and Figma, plus a PDF preview of every page.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhat is included\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e32 pages, 1920 × 1080 px (16:9)\u003c\/li\u003e\n\u003cli\u003ePowerPoint .pptx (also opens in Google Slides, Keynote and Canva) with one layout per page and picture placeholders\u003c\/li\u003e\n\u003cli\u003eCanva folder with the .pptx and a one-page guide to open it in Canva (free account)\u003c\/li\u003e\n\u003cli\u003eInDesign .idml with master grid, paragraph styles and named swatches\u003c\/li\u003e\n\u003cli\u003eIllustrator .ai with 32 artboards, one layer per page and grid guides\u003c\/li\u003e\n\u003cli\u003eFigma .fig with 32 frames, layout grids, colour and text styles\u003c\/li\u003e\n\u003cli\u003eSVG of every page, plus an all-in-one SVG\u003c\/li\u003e\n\u003cli\u003ePDF preview of all 32 pages\u003c\/li\u003e\n\u003cli\u003e12-page User Guide (PDF) and licence (PDF)\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhat is not included\u003c\/h3\u003e\u003cul\u003e\u003cli\u003ePhotos, logos and mockups. The brand, product, people and figures in the previews are fictional and for presentation only; every image area in the files is an empty frame and every text is a placeholder.\u003c\/li\u003e\u003c\/ul\u003e\u003ch3\u003eFile formats and minimum versions\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePowerPoint 2016 or later · Google Slides · Canva (browser) · Keynote 12 or later\u003c\/li\u003e\n\u003cli\u003eAdobe InDesign 2020 or later (IDML)\u003c\/li\u003e\n\u003cli\u003eAdobe Illustrator 2020 or later (.ai, PDF-compatible)\u003c\/li\u003e\n\u003cli\u003eFigma (desktop or browser)\u003c\/li\u003e\n\u003cli\u003eFont: Inter (free, SIL Open Font License; built into Canva and Google Slides) — download link in the User Guide\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eLicence\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStandard — $29:\u003c\/strong\u003e one brand — your own or one client's.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtended — $49:\u003c\/strong\u003e unlimited brands.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCommercial — $79:\u003c\/strong\u003e unlimited brands, plus handing editable source files to your client and using exported pages in paid content.\u003c\/li\u003e\n\u003cli\u003eNever resell or share the template files themselves. Full terms in LICENSE.pdf.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSold by Manlab Design · contact@mockup.asia\u003c\/p\u003e","brand":"Manlab Design","offers":[{"title":"Standard License","offer_id":46347817844871,"sku":"M8CB1-STD","price":29.0,"currency_code":"USD","in_stock":true},{"title":"Extended License","offer_id":46347818696839,"sku":"M8CB1-EXT","price":49.0,"currency_code":"USD","in_stock":true},{"title":"Commercial License","offer_id":46347818729607,"sku":"M8CB1-COM","price":79.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0726\/8053\/8247\/files\/cb-02-cover.png?v=1793200068","url":"https:\/\/mockupasia.com\/products\/module-8-creative-brief-vol-1","provider":"Mockup Asia","version":"1.0","type":"link"}