Module 8 — Creative Brief Vol 1

A 32-page creative brief built on one strict 8 × 6 grid: the brief on one page to send, and a briefing deck to present.

One clear question for the creative team — from the problem and the insight to one proposition, deliverables, budget and sign-off.

Why you will love it

• The brief on one page — eight fields on page 3 that you can send on their own. The rest of the deck is for the briefing session.
• A structure that agencies trust — Why, Who, What, How and Sign-off: commercial, behavioural and attitudinal objectives, today and after, the insight, one single-minded proposition and reasons to believe with sources.
• Sign-off built in — evaluation criteria agreed before any work is shown, review rounds with who approves, a ten-point brief checklist and an acceptance page for both sides.
• Made to be filled in — tables for measures, competitors and deliverables, a timeline with review milestones, mandatories and a budget with its total. All native shapes and text.
• Calm and readable — pages built for words, with images only where a brief needs them: the cover, the audience and four references.
• Radically simple type — Inter Medium only, Display 160, Heading 64 and Body 24 px, with one chartreuse accent for the task and the proposition.
• Works where you work — PowerPoint, Google Slides, Canva, Keynote, InDesign, Illustrator and Figma, plus a PDF preview of every page.

What is included

• 32 pages, 1920 × 1080 px (16:9)
• PowerPoint .pptx (also opens in Google Slides, Keynote and Canva) with one layout per page and picture placeholders
• Canva folder with the .pptx and a one-page guide to open it in Canva (free account)
• InDesign .idml with master grid, paragraph styles and named swatches
• Illustrator .ai with 32 artboards, one layer per page and grid guides
• Figma .fig with 32 frames, layout grids, colour and text styles
• SVG of every page, plus an all-in-one SVG
• PDF preview of all 32 pages
• 12-page User Guide (PDF) and licence (PDF)

What is not included

• Photos, logos and mockups. The brand, product, people and figures in the previews are fictional and for presentation only; every image area in the files is an empty frame and every text is a placeholder.

File formats and minimum versions

• PowerPoint 2016 or later · Google Slides · Canva (browser) · Keynote 12 or later
• Adobe InDesign 2020 or later (IDML)
• Adobe Illustrator 2020 or later (.ai, PDF-compatible)
• Figma (desktop or browser)
• Font: Inter (free, SIL Open Font License; built into Canva and Google Slides) — download link in the User Guide

Licence

• Standard — $29: one brand — your own or one client's.
• Extended — $49: unlimited brands.
• Commercial — $79: unlimited brands, plus handing editable source files to your client and using exported pages in paid content.
• Never resell or share the template files themselves. Full terms in LICENSE.pdf.

Sold by Manlab Design · contact@mockup.asia