Module 8 — Campaign Concept Vol 1

A 36-page campaign and advertising concept deck built on one strict 8 × 6 grid: from the challenge to one big idea, three creative routes and a clear recommendation.

Then the work across every channel — key visual, film script, storyboard, outdoor, print, social, digital, activation and retail — and the plan to run it.

Why you will love it

• One idea, shown everywhere it runs — a campaign architecture page, then a page for each channel, so the client sees the idea working before anything is produced.
• Three routes and a recommendation — a page for each route with how it works, where it shines and what to watch, then a scored comparison table with the recommended route marked.
• The pitch on one page — client, challenge, audience, insight, idea, line, channels, budget and timing in one table that you can send on its own.
• Real channel formats — 48-sheet, magazine spread, story, reel and feed posts, the five standard display banners, counter units, window and shelf strips, each frame sized and labelled.
• The plan built in — a media flighting chart, a timeline to launch, a budget split, measurement, next steps and an approval page for both sides. All native shapes and text.
• Bold but disciplined — Inter Medium only, Display 160, Heading 64 and Body 24 px, warm off-white and ink with one magenta accent and four magenta chapter openers.
• Works where you work — PowerPoint, Google Slides, Canva, Keynote, InDesign, Illustrator and Figma, plus a PDF preview of every page.

What is included

• 36 pages, 1920 × 1080 px (16:9), in four chapters: The challenge, The idea, The work, The plan
• PowerPoint .pptx (also opens in Google Slides, Keynote and Canva) with one layout per page and picture placeholders
• Canva folder with the .pptx and a one-page guide to open it in Canva (free account)
• InDesign .idml with master grid, paragraph styles and named swatches
• Illustrator .ai with 36 artboards, one layer per page and grid guides
• Figma .fig with 36 frames, layout grids, colour and text styles
• SVG of every page, plus an all-in-one SVG
• PDF preview of all 36 pages
• 12-page User Guide (PDF) and licence (PDF)

What is not included

• Photos, logos, ad artwork and mockups. The brand, product, people and figures in the previews are fictional and for presentation only; every image area in the files is an empty frame and every text is a placeholder.

File formats and minimum versions

• PowerPoint 2016 or later · Google Slides · Canva (browser) · Keynote 12 or later
• Adobe InDesign 2020 or later (IDML)
• Adobe Illustrator 2020 or later (.ai, PDF-compatible)
• Figma (desktop or browser)
• Font: Inter (free, SIL Open Font License; built into Canva and Google Slides) — download link in the User Guide

Licence

• Standard — $29: one brand — your own or one client's.
• Extended — $49: unlimited brands.
• Commercial — $79: unlimited brands, plus handing editable source files to your client and using exported pages in paid content.
• Never resell or share the template files themselves. Full terms in LICENSE.pdf.

Sold by Manlab Design · contact@mockup.asia